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Last week the Clarity Solutions team were discussing the reasons why you should buy business data lists for your email marketing campaign.

We have had some excellent feedback from one of our client’s last week with regards to the results they’ve had from the business data they purchased from us for a telemarketing campaign. Therefore we thought this week we would discuss the positive points of why you should buy business data lists for your telemarketing campaigns.

Three points of why you should buy business data lists from Clarity Solutions -

1) Accuracy – As a broker we only work with data suppliers who have a minimum of a 98% accuracy rating on the data lists they supply. We also guarantee that in the rare occasion a record comes back incorrect we will give you two more in it’s place.

2) Targeting – As mentioned in last weeks post, you can buy business data lists from us which are targeted to your specification. If there is a particular contact in a certain type of company within a certain location then we will be happy to find it for you.

3) TPS Checked – As a company if you are looking to conduct a telemarketing campaign then you need to be aware of the ‘Telephone Preference Service’. To be legally compliant you need to make sure you are cold calling companies who have not registered themselves with the TPS service. If you approach a company through telemarketing and they are on the list and they report you then you can face hefty fines for the privilege. As a broker we only work with data providers who can verify that their databases are regularly checked and double checked against the TPS register to make sure you only receive the contact details of companies who are not on the list.

We could go on all day about why you should buy business data lists from us, however, we will leave it there for now and we hope you have found this of use.

If you are looking to conduct a telemarketing campaign now or in the future then please get in contact and we can help advise you of the best route to take.

The Clarity Solutions team read an interesting article yesterday which was heavily based on the opinion of why you shouldn’t buy business data lists for email marketing campaigns.

We have been in the data industry for many years and as a broker we have most certainly seen the good, the bad and the damn right ugly when it comes to certain ‘data owners’ who are selling phenomenal amounts of email data for an extremely cheap price. Is it any wonder that all to be had from these lists is heart ache, pain and misery when you hit the send button and automatically you receive back a 60% hard bounce rate, 40% unsubscribe rate and a 0% open rate.

So the question is – ‘when and why should I buy business data lists for an email campaign?’

If you are looking to target a brand new market and/or you have no pre-existing database of contacts then you should speak to a reputable data broker or owner about the quality of their email data lists. How often it’s refreshed and what are the standard deliverability and open rates from previous campaigns used with their data is key to know.

The industry standard deliverability rate for an email campaign is 80-85% and the open rate can vary from 5-15%.

However,

Over here at Clarity Solutions we are pleased to report that if you buy business data lists from us for your email campaign you are looking at a 95% deliverability rate and a 45% open rate.

How do we know this? Well, simply this is the average of what our last 5 clients have experienced from using data from our supplier for their email campaign.

If you are looking to buy business data lists now or in the future then please contact us and we will be happy to show you proof of these deliverability and open rates.

Now, we realise you may think that over here at Clarity Solutions we are a tad biased in answering on this subject, however, there are some genuine reasons why you should consider using a data broker to buy business data lists as and when you are looking.

First of all – what are data brokers?

Well, our main role is to facilitate helping you (the client) obtain your desired requirements when you are looking to buy business data lists. We don’t own any databases ourselves, however, we have the vital knowledge of knowing where to source the best targeted data lists for your marketing campaign.

Here are 3 key reasons why you should be using a data broker for your data requirements -

1) We’re impartial – the advice we give is passed onto you from years of experience working within the data market. Our main objective is to make sure you receive the best data lists which will work for you on your chosen campaign. We have no desire to push our own product onto you because we don’t have one.

2) Access to the market – If the data is out there then we will be able to find it for you, we deal with numerous enquiries on a daily basis from the ordinary to the extraordinary.

3) Our service is free – We receive our fee from the data owner, you do not have to worry about any extra costs when you buy business data lists from us. In fact when you purchase data from Clarity Solutions we receive a discount from the data owners and we can normally pass a percentage of this onto you, therefore, we can in most instances be cheaper than going direct to market.

We hope you can also see the benefit of going through a data broker when you are looking to buy business data lists in the future and we look forward to hearing from you soon.

Contact us on 01603 340 086

If you are looking to buy business data lists at the moment then we are pleased to announce that we have a new data product available.

We have partnered up with a data provider who can gather financial risk indicators on the companies you wish to target. There are seven different ratings from excellent through to severe financial risk. If they have an excellent rating then they will be a profitable business with low debts and they also pay their customers on time. If they are at the other end of the spectrum (Severe risk) then this will indicate that they have high debts and most likely late payers including CCJ’s.

When buying business data lists from us you can now add in the search criteria that you only wish to target companies with an excellent and/or good financial risk indicator or, if you wish you can target businesses who are rated with a bad or severe risk indicator which has been working well for the likes of debt consolidation companies etc.

Even better news, this extra snippet of information comes at no extra charge from the original data.

If you are looking to buy business data lists and you also want to know the how much of a financial risk the companies you are targeting are then please call Clarity Solutions today on 01603 340 086

It’s been nearly an entire month since we have posted a blog on here, not because we are lazy – far from it. We have moved into our lovely new office in central Norwich and we are pleased to say we have had a very busy business start to 2012.

There is a direct marketing group we have recently joined on LinkedIn and there were numerous comments about how to get the best results from your marketing campaign. Someone (they shall remain anonymous) commented that buying business data lists for your campaign should be the last priority as it doesn’t have much of an impact on whether a campaign will be successful or not.

We did have to chuckle between ourselves on this comment/opinion, however, on a serious note it did get us to thinking if this is a common thought between most businesses? We see all the time companies who we speak to who have been burnt by buying business data lists which are out of date and no good.

This may be a rather extreme anology, however, you wouldn’t build a house without the relevant planning and blueprints and then ensuring you build solid foundations. The same principle needs to be taken with you marketing campaign. If you buy business data lists which are accurate and correctly targeted then this will be the perfect foundation for your successful campaign.

If you are launching a marketing campaign then don’t hesitate to get in contact with Clarity Solutions to buy your business data lists from us.