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As a Data Broker we routinely help and advise our clients on how best to utilise their newly purchased business data.

If you scroll through our recent blogs you will see that we are avid promoters of telemarketing as a way of generating new business, however. we would also like to shout from the rooftops ‘Long live the mailshot’.

We believe (based on years of experience) that sending out a mailshot campaign is still a very effective way of obtaining new clients, however, gone are the days of sending out a gazillion mailers in the hope that 10% of them will stick.

Today there is a need for a well targeted campaign that means something to your potential customers and not rushing into a campaign in the hope of bagging a few sales. It’s your brand that’s going out there to the masses and you want to make sure it leaves a good impression.

You need to think carefully with regards to the following -

1) Your target audience – Analyse your product and look at it from the buyers point of view and within this regard who would be most relevant to receive the literature.

2) Design – The reason you are sending out a mailshot is because you want people to open it, read it and either respond to, or remember it so make sure you don’t skimp on design. Get an honest opinion from co-workers, family and/or friends, anyone who can evaluate it without having worked on it.

3) Data – This is where your friendly data broker comes in, if you don’t have a database of contacts or you want to target a new audience then you will need to buy the data lists in. Make sure you use a reputable supplier who will provide an guarantee on the accuracy.

If you get these stages correct then you are giving your campaign the best probability of being a success.

If you require any further assistance then as a data broker we are here to help.

Click here to get in contact today.

As a data Broker we have seen the good, the bad and the ugly when it comes to data owners/providers. We are in the fortunate position from our years of experience which means we know where to buy business data lists from for your campaign.

Over the last couple of months we have received several emails from the same data company offering business data lists on an eternal use license at an unbelievably cheap price. This price is so unbelievable that it is clear to us the quality of this data they provide you will result in more heart ache and pain than success.

This got us to thinking that although we know this because of our experience and we realise the need to stay clear of any such provider. To your average business who does not have as much direct knowledge these prices will seem very favourable, especially when you come to a reputable data owner or data broker such as us who will be quoting up to 5x what this (he who must not be named) supplier is quoting.

To protect yourself from buying business data lists which are only going to harm your marketing campaign and your business we would advise getting quotes from a number of different suppliers and/or a reputable data broker and remember the age old rule ‘if it looks too good to be true, then it probably it is’.

If you are looking to buy business data lists as part of your marketing strategy then please feel free to use our data broker service, we offer the best quality business data in the market place at a fair price.

Call us on 01603 340 086

Over the last few posts we have noted the reasons why you should buy business data lists from a data broker such as Clarity Solutions.

We hope you have found those blogs of use for when you are looking to purchase data now or in the future.

To sum up the main reasons of why we are having so much success as the moment, the feedback we get is as follows -

• We offer great impartial advice – we win a majority of our clients because we can; in most instances find the data a client is looking for which has been deemed impossible by other providers
• Accuracy – our data has in all instances been rated well above average from what our clients have previously purchased from other suppliers.
• Fair price – As mentioned previously we will never claim to be the cheapest data provider in the market, however, we will not sacrifice the accuracy of the data provided.
• No hidden costs – When you buy business data lists from us there are no hidden costs, such as email delivery charges.
• Quickness in response – In nearly all instances we will have your data enquiry results over to you within 2 hours of them being submitted and when you place an order it will only take up to 2 hours for you to receive the data (from when the order form has been sent back).

As a data broker we love the service we provide and we are confident that you will as well. If you are looking to buy business data lists now or in the future then we would love to hear from you – 01603 340 086

The Clarity Solutions team (your leading data broker) have been meaning to write a blog on the below topic for some time and now we have finally got round to doing it!

If you are looking to buy business data lists at the moment then you will be made aware that you can purchase the data on one of several different licenses (there are more variants, however, these are the standard without getting too detailed).

1. Single use license – You’re entitled to use the data once (which includes sending one email and making one prospective telephone call).
2. 12 months multi-use license – You’re entitled to contact the data provided as many times as you wish within 12 months from the date of purchase.
3. Eternal Use license – You own the data provided forever.

We get asked many questions from potential buyers about the data provided from us, however, one of the most occurring questions is ‘how does the license system work’.

Seeded records

When you buy business data lists from us or any data broker / data owner there will be a reasonable amount of seed contacts added to the data list. The only reason these are added is simply to monitor the usage of the data.

What are seeded records?

They are companies where the phone number will be working and there will be an active mailing address, however, they will only be there to report back to the data owners  on the usage of the data.

Why are these added?

This process has been done because it’s one of the easiest and hassle free ways to making sure the data is not being re-sold or being used out of the license terms (single use or after 12 months from the date of purchase, depending on the license you have requested for the data to be issued on).

Where do you stand?

People can get confused as to what this means for you when you gain a client from your marketing campaign with the data which will most likely mean you will be in touch with them for a longer period than the license you have taken out.

To keep things as straight forward as possible you can contact the companies provided by us as many times as you wish (regardless of the license you’ve taken out) as long as you’ve received a ‘positive response’ from the company provided. A positive response could be any thing from ‘call us back in 12 months’ through to ‘we want what you are providing and we are now a client of yours’.

You will only come acropper if you are trying to get in touch with the decision makers from cold after the license has run out, e.g. sending out a mailshot, making a telemarketing call when you’ve not had a positive response from them previously.

We hope this has helped and remember as a data broker we are here to help and offer impartial advice. If you are looking to buy business data lists for your marketing campaign then make us your first port of call – 01603 340 086